In a world where time seems both elusive and all-encompassing, Ciara Jewel Gibaldi has embarked on a profound journey with her clothing brand, “So-called Time.” Inspired by a childhood epiphany about the uncontrollable yet inevitable passage of time, Ciara’s brand reflects a deep-seated understanding of life’s fleeting moments and the growth they bring. Through her unique vision, she seeks to remind us of our place in the universe and the importance of embracing each moment. In this interview, Ciara shares her insights on how time has shaped her creative process, the challenges she’s faced, and the impactful message she hopes to convey through her work.
1. What inspired you to explore the concept of time in your project, “So-called Time”?
My name is Ciara Jewel Gibaldi, and I launched my clothing brand “So-called Time” in February of 2024. The inspiration behind exploring the concept of time came from a realization I had as early as second grade. I understood that time is out of our control, yet we are bound by it. This simple yet profound realization—that we continue to grow no matter what—stayed with me. Time’s impact on our lives is undeniable, whether we realize it or not, and I wanted my brand to reflect that. I aim to remind people of the mysteries of the universe and how they are a part of it.
2. Can you share more about the profound realization you had in second grade and how it influenced your work?
In second grade, I had a moment of clarity where I realized that time was something I couldn’t control, but it would keep moving forward, and so would I. It was a bittersweet moment, almost like I was reminiscing in the present. This realization deeply influenced my work because it made me aware of the fleeting nature of time and the importance of being present. This idea became the foundation for “So-called Time,” where I wanted to express how every second matters and that we should embrace our journey through time.
3. How do you perceive the relationship between time and personal growth, and how is this reflected in your project?
Time and personal growth are intertwined—time propels us forward, and through it, we evolve. In my brand, “So-called Time,” I wanted to capture this relationship. The brand speaks to the idea that as time passes, we grow, learn, and change, and that’s something to be celebrated. Each piece in my collection reflects the idea of embracing life’s moments, both big and small, and understanding that they all contribute to our growth.
4. What challenges did you face while conceptualizing and developing “So-called Time,” and how did you overcome them?
One of the biggest challenges I faced was financial. Starting a brand on my own, without a team, was daunting. I dream of having a small team of 4 or 5 people, but until that becomes a reality, it’s a challenge to manage everything on my own. Despite these challenges, I stayed committed because I knew this was my path. The necessary growth is part of the journey, and I embraced it, knowing that building a strong foundation is the key to future success.
5. How has your personal journey and understanding of time evolved over the years?
My personal journey has been hectic, but it’s been driven by a strong sense of purpose. I’ve always worked hard, transitioning from wanting to be a celebrity stylist—where I even got a foot in the door—to realizing that my true calling was to be my own boss. My understanding of time has evolved in the sense that I now see it as both a challenge and an opportunity. I’m proud of what I’ve accomplished so far with “So-called Time,” and I know that as I continue to build the foundation, things will start to unfold more quickly.
6. Can you discuss any specific struggles you encountered while working on your project, and how you navigated them?
One significant struggle was finding the right balance between making the brand story scientifically accurate and speaking freely from the heart. I’m not a physics expert, but I wanted to incorporate elements of philosophy and physics into my brand’s narrative. This led to moments of self-doubt, especially when trying to blend these complex ideas. However, I overcame this by focusing on the core message of the brand and trusting that my unique perspective would resonate with others.
7. What impact do you hope “So-called Time” will have on your audience, particularly in terms of their understanding of time and existence?
I hope that “So-called Time” impacts my audience by reminding them that every second counts. I want people to feel connected to the universe and to understand that their lives matter. Through my brand, I aim to inspire others to embrace their journey, knowing that each moment has significance. I want them to feel that they are part of something bigger, and that awareness of time can lead to a more fulfilled existence.
8. How do you manage the emotional and mental challenges that come with delving into such profound and abstract concepts?
Managing the emotional and mental challenges requires grounding myself in my purpose. I remind myself of my “why”—the deep connection I feel to the universe and my desire to share that with others. Whenever I feel overwhelmed, I focus on being present in my life and on what grounds me. This helps me stay centered and allows the work to flow more naturally.
9. Can you share any moments of self-doubt or mental health struggles you experienced during this creative process and how you addressed them?
There were many moments of self-doubt, especially when trying to ensure the brand story was both meaningful and scientifically accurate. However, I didn’t let the doubt consume me. I kept reminding myself that doubt can creep into any project, but it’s the strong “why” behind the work that keeps you going. My connection to the project’s purpose was stronger than any self-doubt, and that’s what kept me moving forward.
10. What strategies or practices have you found helpful in maintaining your mental well-being while working on such a complex project?
The most important strategy for me has been staying grounded and connected to my “why.” By focusing on my passion and purpose, I’m able to push through the challenges. Taking care of myself—physically, mentally, and emotionally—has also been crucial. When I prioritize my well-being, the work comes more easily, and I’m able to tackle the complexities of the project with a clear mind.
11. How do you balance the philosophical and creative aspects of your work with your personal life?
Balancing the philosophical and creative aspects of my work with my personal life requires intentional effort. I make sure to take time for myself and to stay present in my life. This balance is essential because it allows me to approach my work with fresh energy and creativity. I believe that when you take care of yourself first, the work follows naturally.
12. What advice would you give to other women who are exploring deep or abstract themes in their creative projects?
My advice is to embrace your passion—it’s there for a reason. When exploring deep and abstract themes, stay present in your life and focus on what grounds you. Put yourself first, and the work will come more easily. Don’t be afraid to delve into complex ideas, but always stay connected to your “why.” It’s that connection that will guide you through the challenges and help you create something meaningful.
13. How do you handle feedback or criticism about your work, especially when dealing with such personal and complex themes?
I handle feedback by staying open-minded and viewing it as an opportunity for growth. I know that not everyone will connect with my work in the same way, and that’s okay. Constructive criticism helps me refine my ideas and improve my work. At the same time, I stay true to my vision and remind myself of the reasons I started this journey in the first place.
14. What role does self-reflection play in your creative process, and how has it shaped your work on “So-called Time”?
Self-reflection is a vital part of my creative process. It allows me to connect with my thoughts and emotions, which are central to the brand’s message. Through self-reflection, I’ve been able to create a brand that is both personal and impactful. It’s a continuous process that keeps me aligned with the core values of “So-called Time.”
15. What message or advice would you offer to women who are grappling with their own personal challenges and seeking to express their experiences through creative endeavors?
My advice to women is to trust in their journey and to embrace their challenges as part of their story. Your experiences make your creative voice unique, so don’t be afraid to express your truth, even if it feels vulnerable. Stay connected to your passion and your “why,” and let that guide you through the process. Remember, your creative expression is a gift to the world, and it has the power to inspire and connect with others.
IG: @ciaraajewel, @socalledtime and @mothertimepod
Tiktok: @ciarajewel
@ciarajewel
Youtube: @ciarajewel and @mothertimepodcast
Websites: https://www.ciarajewel.com/ and https://socalledtime.com/
