Meet Ashley Lucas, the creative mind behind Sook & Hook, a unique business inspired by the charm of coastal life and the beauty of sea glass. With a heart full of passion and a deep connection to the natural world, Ashley has turned her love for the ocean into a thriving venture that blends art, wellness, and environmental consciousness. From her unforgettable sea glass designs to her thoughtful approach to mental health, Ashley’s journey is a testament to the power of following your dreams and finding joy in the little things. Dive into her story and discover how she’s making waves in both the art world and her community.
1. Can you share the story behind the name “Sook & Hook” and how it relates to your journey?
My son used to call the squirrels in our garden ‘sooks’ because he couldn’t pronounce the word squirrel. We had two squirrels in particular that visited us every day, and we named them Sook & Hook. When I was looking for a name for my business I thought it was perfect because it sounded coastal, and was so unique – surely no one would have the same name. I wanted my business to stand out and be unique – just like sea glass is.
2. What are some of the most memorable pieces or collections you’ve created with sea glass?
My holiday designs are my best sellers, in addition to my cocktail collection. I have made more tiny sea glass espresso martinis and Christmas trees than I could ever count! My personal favorite design at the moment is my ‘hydrangea’ piece which incorporates a watercolor print of hydrangeas with sea glass leaves.
3. What role does mental health play in your life as a business owner, and how do you take care of yourself?
I work on this aspect of my business constantly. When you work alone, your world becomes very isolating and it’s hard to get a real perspective on things. When we moved to the shore, I noticed all these crystal shops in our neighborhood. I was curious and started using crystals to generate peace, meditation and happiness in my workspace. I place crystals and natural elements all over my work space and living area and just the presence of shells, sea glass, driftwood and stones all around me grounds me and helps me decompress.
I also noticed I wasn’t socializing nearly enough in our small town, so when we moved recently I made it a priority to join art and business groups, and to schedule appointments with friends every week. It has really helped me to take care of myself a bit more!
4. What advice would you give to other women considering starting their own small business or creative project?
I honestly think – it’s always the right time to just start that business or creative project you want to. So many of us, especially women, wait for permission from someone else. If you have a very clear vision, and the passion and energy to pull it off – don’t let anything hold you back!
5. Can you share any upcoming projects or goals for Sook & Hook that you’re excited about?
I am working on a secret project that I can’t disclose yet that is very exciting and will hopefully inspire lots of little ones!
A goal of mine is to partner with more ocean organizations now and in the future to promote ocean health and plastic pollution awareness.
6. How do you use social media and your YouTube channel to connect with your audience and grow your business?
I recently went full force into my YouTube content creation, and I’ve been loving the chance to create content on all the topics that make me excited about life! I went to NYU for Film School back in the day, so there is part of me that naturally enjoys editing and putting short stories together. I use my YouTube channel to strengthen awareness around my brand name Sook & Hook, and I love offering content that teaches something to the public – whether that be sea glass tips or identifying shore birds.
IG: @sookandhook
FB: https://www.facebook.com/SookandHookStore/
YouTube: https://www.youtube.com/@SookandHook
W: www.sookandhook.com
