Cristina Pimentel, founder of Haus of Fuschia, embodies the spirit of empowerment and resilience. Through her journey as a full-time entrepreneur and sole parent, she has cultivated a space that encourages women to reach their highest potential. In this interview, Cristina shares her experiences, challenges, and the invaluable lessons she's learned along the way. She highlights the importance of self-care, community, and finding one's unique path in the entrepreneurial world. Her story and advice offer a beacon of inspiration for women striving to embrace their worth and step into leadership roles with confidence and authenticity.
What inspired you to focus on empowering women and helping them reach their highest potential?
Women are naturally responsible for the potential of everyone around them. When we make space and intention to pour into ourselves, something really magical happens. We truly become unstoppable beings. That spark to transformation is such a defining moment in our lives and usually doesn’t come from a positive place. Having the support to pull out your value and maximize it, is such a gift and an honor.
Could you tell us about a significant challenge or struggle you faced while building Haus of Fuschia, and how did you overcome it?
I’d say building my own standards of success and productivity. When you enter entrepreneurship, you are hip quickly to how much you are responsible for. I’ve been a full time entrepreneur almost 6 years now and I feel like the moment I’ve put both feet next to each other, the business model or strategy has to change again to be sustainable. Then you learn to create a ground that you like, that works for you, regardless of what changes or pivots have to take place.
What are some valuable lessons you've learned throughout your entrepreneurial journey?
Having people who don’t care about the creative part, they help make it sustainable.
Understanding your financials, this will wire your mindset for growth and create actionable goals that don’t feel unrealistic.
The value of self-care, because we operate the machine, it’s vital to have a non-negotiable process to remind ourselves that we are not a machine. Making this a part of your lifestyle, just like running the business, will avoid burnout and keep your fire lit.
Separating the business from your life, have a social circle, get into a hobby, and invest in personal development for yourself. This will create the work-life-balance that secures you a fulfilling career and self-identity.
How do you balance running a business like Haus of Fuschia with other aspects of your life?
I’m a sole parent and for the most part, a soloprenuer so I stand by having hard boundaries around when work ends and life starts. Entrepreneurship also forces you to learn how to work smarter, not harder. That’s one of my mantra this year! I plan my week over the weekend even down to the hour with day and time blocking. I create 2 lists around my personal and business-related priorities and focus on those so I feel like I moved the scale. I may not follow it that closely but at least I have a reference to keep control of my time and priorities. Knowing where to get help also, content is this never-ending wheel that I can never spend enough time on so I have a content-focus assistant to meet me once a week to keep everything on track. Lastly, I grew to understand my productivity style. I’m easily distracted and over-stimulated, so I take breaks and vacations often.
Can you share a story of a particularly inspiring moment or success story from your work with women at Haus of Fuschia?
I’m truly honored and blessed consistently that the entire value I bring to my clients is pushing them into making the big changes in their lives that change their trajectory. A recent one was a young lady who attended our DREAM DAY Conference in October and was so moved to clean out the static in her path that she immediately signed up for real estate courses after sitting on the thought for years. This isn’t the best part to witness either, it’s who my clients become when they lean into making these moves. She’s now a licensed real estate agent who sells her services in such an authentic and refreshing way. Another one that I love to throw in the mix, is a fellow widow sister. We are around the same age, she has 4 children, and losing her partner, like in all cases, was completely, physically and mentally devasting. She found my account on Instagram 2 months shy of my late husband’s passing and it was almost the permission she needed to start to live life again. She comes to all our events and is now my official makeup artist. I’ve witnessed her lean completely into her worthiness and strength to live the life she deserves.
What advice would you give to other aspiring entrepreneurs who are looking to start their own business or project?
Do your homework, find your special niche and normalize failure.
In what ways do you see Haus of Fuschia evolving or expanding in the future?
We are in the thick of developing personal and professional development courses, signature digital products, and have a monthly mentorship program in the works to make our support feel like it can literally meet you wherever you are in transformation. This season of business feels the most impactful and the value is felt. My end goal is to be the HOME (aka HAUS - pun intended) of women leaders success stories. I wish the empower women to connect and align with the support they feel is missing to step into their highest potential.
How important is community and support networks in the journey of personal and professional growth, and how does Haus of Fuschia contribute to this?
Your network is your net worth. I mean that in the most non-pretentious form too. Your community will be who you lean on in times of growth, and especially in times of need. These will pools of connections you will pull form when you are testing a product, or looking for a reputable babysitter. Sisterhood is embedded into the essence of HOF and our framework to empower with intention.
Lastly, what message or words of encouragement would you like to share with women who are striving to embrace their full potential and step into leadership roles?
You are worthy. Everytime, all the time and in every way. Whatever the thing is that makes you feel on fire, lean into it, master it, package, and don’t step down, regardless of the doors that may close in the name of it. You are worth seeing it all the way through.
