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When artist and senior art director, Karen Whitaker, faced another day in the office, toiling away at a ‘creative’ job – to pay the bills – but not really flexing the creative muscles that yearned to be exercised, the 30designs30days project was born. 30designs30days became a challenge to create 30 designs in 30 days in 30 minutes apiece. By flexing the creative muscles, Karen also challenged herself to make the time for creative expression every day and breaking the binds of perfectionism. Discovering that 30 minutes is not that long, the exercise of carving out time for creativity has meant much more than having a flawless design at the end of the half hour. Karen now encourages others to take the challenge, saying “By making the time and letting myself go for 30 minutes, wha...

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